https://jeroen-janssen.com/writing.html Essays on housing, systems and lived reality. Experience is not soft, it is causal. en Fri, 28 Aug 2026 20:30:00 +0000 https://jeroen-janssen.com/writing/the-third-place-went-on-subscription.html https://jeroen-janssen.com/writing/the-third-place-went-on-subscription.html Fri, 28 Aug 2026 20:30:00 +0000 Sport and wellness became the highest-frequency social infrastructure we have. Real estate still books them as an amenity. https://jeroen-janssen.com/writing/the-wrong-floor.html https://jeroen-janssen.com/writing/the-wrong-floor.html Wed, 12 Aug 2026 11:51:00 +0000 Longevity became an $876 billion real estate market. The healthy years it promises are decided on a floor it does not build. https://jeroen-janssen.com/writing/the-stadium-figured-it-out-first.html https://jeroen-janssen.com/writing/the-stadium-figured-it-out-first.html Wed, 12 Aug 2026 11:49:00 +0000 Football spent thirty years learning that the building is not the asset. The Bernabeu shows the whole curve in one place: the upside, the financing, and the bill nobody underwrote. https://jeroen-janssen.com/writing/winners-and-losers-01.html https://jeroen-janssen.com/writing/winners-and-losers-01.html Mon, 27 Jul 2026 09:00:00 +0000 Scored on XQ, the Experience Quotient. Every week one read on who compounds lived experience into value: and who burns it. https://jeroen-janssen.com/writing/the-experience-platform-nobu-edition.html https://jeroen-janssen.com/writing/the-experience-platform-nobu-edition.html Sun, 26 Jul 2026 09:00:00 +0000 Nobu, Aman and Langosteria turned the experience into a platform every service plugs into. And real estate pays for it. https://jeroen-janssen.com/writing/the-mailman-checks-if-youre-still.html https://jeroen-janssen.com/writing/the-mailman-checks-if-youre-still.html Sun, 12 Jul 2026 09:00:00 +0000 Do we care about the people we build for? Written off the back of a small Dutch news item with a large question inside it. https://jeroen-janssen.com/writing/the-service-becomes-the-building.html https://jeroen-janssen.com/writing/the-service-becomes-the-building.html Wed, 08 Jul 2026 09:00:00 +0000 Branded residences sold seventy years of hotel service to people who could pay millions for it. The next decade belongs to the regular segment, where the bran https://jeroen-janssen.com/writing/student-housing-is-not-housing.html https://jeroen-janssen.com/writing/student-housing-is-not-housing.html Thu, 02 Jul 2026 09:00:00 +0000 It is early-career infrastructure. Whoever runs the journey wins the decade. https://jeroen-janssen.com/writing/the-zuidas-is-an-architects-party.html https://jeroen-janssen.com/writing/the-zuidas-is-an-architects-party.html Tue, 23 Jun 2026 09:00:00 +0000 A perfect district that empties after six. What that costs: and what the fix looks like in three places on the Zuidas. https://jeroen-janssen.com/writing/who-is-provada-for.html https://jeroen-janssen.com/writing/who-is-provada-for.html Tue, 02 Jun 2026 09:00:00 +0000 The real estate industry hasn't met its customer yet. Written from the floor of Provada: on who the sector's biggest fair is actually for. https://jeroen-janssen.com/writing/the-fifth-diligence.html https://jeroen-janssen.com/writing/the-fifth-diligence.html Tue, 26 May 2026 09:00:00 +0000 Four diligences sign off on a housing investment. Then a fifth bill comes due: and nobody underwrote it. A note on the cost of the experience nobody owns. https://jeroen-janssen.com/writing/old-age-isnt-a-place-anymore.html https://jeroen-janssen.com/writing/old-age-isnt-a-place-anymore.html Sun, 03 May 2026 09:00:00 +0000 And housing still treats it like one. On the gap between how later life actually unfolds and the categories the industry keeps building for. https://jeroen-janssen.com/writing/how-to-design-a-hotel-from-experience.html https://jeroen-janssen.com/writing/how-to-design-a-hotel-from-experience.html Sun, 03 May 2026 09:00:00 +0000 Most hotels are designed as buildings. A short note on what changes when you start from the guest's lived experience and let the architecture follow. https://jeroen-janssen.com/writing/from-housing-to-living-infrastructure.html https://jeroen-janssen.com/writing/from-housing-to-living-infrastructure.html Sun, 03 May 2026 09:00:00 +0000 Why the next generation will force a fundamental reset: and what it looks like when housing is treated as infrastructure for human life rather than a financia https://jeroen-janssen.com/writing/the-next-generation-isnt-rejecting.html https://jeroen-janssen.com/writing/the-next-generation-isnt-rejecting.html Mon, 22 Dec 2025 09:00:00 +0000 For the first time in decades, a generation no longer fits the housing models we assumed were universal. And instead of examining the system, we examine the y https://jeroen-janssen.com/writing/the-future-of-architecture-is-not.html https://jeroen-janssen.com/writing/the-future-of-architecture-is-not.html Mon, 22 Dec 2025 09:00:00 +0000 It's what buildings make possible. Architecture is reaching the moment every legacy industry eventually hits: the moment the object is no longer the product. https://jeroen-janssen.com/writing/intelligent-leisure-the-architecture.html https://jeroen-janssen.com/writing/intelligent-leisure-the-architecture.html Mon, 22 Dec 2025 09:00:00 +0000 Leisure used to be a break. A pause. A way to step out of the speed we built for ourselves. What replaces it when the speed itself becomes the environment we https://jeroen-janssen.com/writing/homes-look-complete-people-are-breaking.html https://jeroen-janssen.com/writing/homes-look-complete-people-are-breaking.html Mon, 22 Dec 2025 09:00:00 +0000 Across Europe, people are not breaking down in hospitals: they're breaking down at home. A field note on what the data says about the place we treat as a fini https://jeroen-janssen.com/writing/from-customer-to-guest-to-resident.html https://jeroen-janssen.com/writing/from-customer-to-guest-to-resident.html Mon, 22 Dec 2025 09:00:00 +0000 We measure how people feel when they buy a coffee or a pair of socks. But we never ask how they feel when they pay their rent. The forgotten experience of liv