Jeroen Janssen
Writing

Notes on housing, systems and lived reality.

Short essays for people deploying capital, attention and ambition into the places other people will live in. Cross-posted to Substack.

01 / Recent
2026 · 05 · 03

From Housing to Living Infrastructure.

Why the next generation will force a fundamental reset — and what it looks like when housing is treated as infrastructure for human life rather than a financial product.

2026 · 05 · 03

How to design a hotel from experience first.

Most hotels are designed as buildings. A short note on what changes when you start from the guest's lived experience and let the architecture follow.

2026 · 05 · 03

Old age isn't a place anymore.

And housing still treats it like one. On the gap between how later life actually unfolds and the categories the industry keeps building for.

2025 · 12 · 22

The next generation isn't rejecting housing.

For the first time in decades, a generation no longer fits the housing models we assumed were universal. And instead of examining the system, we examine the youth.

2025 · 12 · 22

Homes look complete. People are breaking.

Across Europe, people are not breaking down in hospitals — they're breaking down at home. A field note on what the data says about the place we treat as a finished product.

2025 · 12 · 22

Intelligent leisure: the architecture of inner clarity.

Leisure used to be a break. A pause. A way to step out of the speed we built for ourselves. What replaces it when the speed itself becomes the environment we live in.

2025 · 12 · 22

The future of architecture is not buildings.

It's what buildings make possible. Architecture is reaching the moment every legacy industry eventually hits: the moment the object is no longer the product.

2025 · 12 · 22

From customer to guest to resident.

We measure how people feel when they buy a coffee or a pair of socks. But we never ask how they feel when they pay their rent. The forgotten experience of living.

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