The argument stays the same this month; the rooms change. Experience is a cause, not a finish. It sits at the table where capital for Liven World is being structured, in the briefs REDE writes for investors and architects, in a new platform that debuts in Munich, on a jury that closes in London, and on boards from Amsterdam to NEOM. A snapshot of what's moving, and what's deliberately parked. Inspired by the /now page convention.
An investment structure takes shape above the towers, the timber and the ventures, so capital can follow each project on its own terms. The first round talks to family offices who hold long. Meanwhile the autumn pipeline runs, with housing associations first.
For investors: the read on lived reality before capital commits. For architects and designers: the experience layer written into the brief instead of added after it. For the field: talks, writing and a growing group building the same way, from the person out.
A new branded-living platform, built with two partners. Pitched the right way round: a platform with its first project, not a project with a platform in the small print. First location in Rotterdam; first public moment at Expo Real in Munich, 5 and 6 October.
Independent advisory alongside the vehicles. Each one a different angle on the same claim.
A seat on the advisory board at NEOM, where the question is not how a building feels but how a region lives.
Standing seat on the advisory board of Altuïtion, the customer-experience consultancy whose work translates most directly to user-centered real estate.
Member of the Forbes Technology Council, with advisory roles at several companies. One bias throughout: the best technology in a home is the part nobody sees.
Branding, concept and experience system for a luxury hotel on a private Dutch island: the same experience-as-infrastructure logic applied where hospitality sets the standard the rest of the sector eventually chases.
One with a residential developer, moving from evidence toward a partnership conversation; one in outdoor hospitality in the UK. The same question in both: who captures the value that experience creates.
Experience is a cause, not a finish, argued four ways since the last refresh.
The stadium figured it out first
The wrong floor
The third place went on subscription
Soft is the most expensive word in real estate
Lead Judge for Technology of the Year at the Coliving Awards. The selections are done; the winners are revealed in London on 14 October, with the conference around them.
Technology of the Year · SpeakingChangi, Nobu Residences, Hudson Yards, Clarion Housing, Provada 2026. Not a portfolio but a method: each one read through the same four systems.
jeroen-janssen.com/workReading toward the thesis: operator letters, asset-management practice, and the operating-cost literature that connects lived experience to the pro forma. The notes folder does the compounding.
Notes folder, mostlyA short, deliberate list. Saying no with the same care as saying yes is part of how the practice keeps its shape over a decade rather than a quarter.
Mixed-audience industry stages. Panel-only speaker requests. Architecture-only briefs with no operating layer. Pre-IC pitch decks branded as advisory. Generic investor roundtables with no operating layer in the room. Cold outreach for its own sake; the capital work runs through chosen routes now, not volume. Active keynote booking, for now; the calendar fills from the work, not the other way round. Website rebuilds for the vehicles; the work comes before the window. New fronts opened before standing decisions are written down. Anything that asks experience to be a marketing claim instead of a system property. Anything that compounds in months but not in decades.