High-impact talks for developers, investors and public-sector leaders. One perspective, no framework decks: lived experience is a financial variable, not a soft one. This platform used to carry its own name, User-Centered Real Estate. The name is now the talk. You book the person.
Marriott paid $355M for the citizenM brand, not one building included · a stadium refinanced €1.45B on experience cashflows · six neighbours raised €1.4B against loneliness · the gap between a good and a bad decade at home is 13.3 healthy years
Not one of these numbers appears in an IC pack. That gap is the talk.
Every talk is built on a published essay, so the argument exists in writing before it exists on stage. Each one gets calibrated to the room: who sits in it, and what decision they are facing.
Technical, legal, financial, ESG. Four diligences read the asset; none read whether the place can be lived. Why experience becomes the fifth category, and what it does to the hold-period model.
Hotels learned decades ago that the building is the smallest part of the product. Housing still hands over the keys and leaves. What the transfer actually looks like, with the operators who already made it.
Every scheme is optimised for the person who signs, not the person who stays. The distance between those two is where value leaks for a decade. How to design backwards from the tenth year.
The ground floor is the only part of a building everyone uses. Why area performance is decided at street level, and what a plinth programme does to everything financed above it.
Congresses and industry stages. The full argument, receipts first, one dated prediction at the end.
20 or 45 minutes · EN / NLSmall room, the numbers on the table, and questions that go straight at the pro forma. The sharpest version of the talk.
60–90 minutes · closed roomCouncils, ministries, housing convenings. The same claim, translated to the decisions a city actually controls.
By invitation · NL firstThree are already on the record: dated, scored publicly, with the misses left on the page. If I come back to your stage, the first slide is last time's prediction.